Communicating an event today involves a lot of different media. It’s not just all about the traditional press – still essential though also using different outputs – but a lot is about what you can communicate on your own, and the athletes’ channels.
The official website is the landing page when you are looking for the basic information (www.ssl-goldcup.com and https://rsa-sslgoldcup.com/ ). Then there’s YouTube for videos and live streaming, the socials, with Facebook, Instagram, Twitter, and more, updated to the minute with photos, videos, and interviews.
The SSL has got its own channels, but every team also features its social media pages. Here is where you can follow the SSL Team Republic South Africa.
Instagram profile: https://www.instagram.com/sslteamsouth_africa/
Last but not least there are all different athletes profiles, Captain Ian Ainslie is quite active on social media